GPS enters digital printing market with Xerox 1000 install

Belfast printer GPS Colour Graphics has made a firm move into the Digital print arena
, investing £240,000 in a Xerox Colour 1000 Digital Production Presswith EFI workflow software and Plockmatic inline booklet maker.

The new press is designed to meet the growing demand for complex, short run print jobs, and is engineered to help GPS boost its print revenue by producing high quality booklets, one-to-one documents and other print jobs on a wide variety of paper stocks including FSC.This follows a substantial financial investment by GPS of £2.2m to expand its lithographic offering last year

The commercial printer, based in Belfast, Northern Ireland, embarked into digital print in order to diversify its business and enter the colour print-on-demand market, with the aim of becoming a one-stop shop for its customers' printing requirements.
"This is our first significant move into digital printing and after assessing a range of options we concluded that Xerox provided the best-fit technology to suit our customers’ needs. We are now in a position to add to the high quality services we offer and provide additional value to our customers, as well as competing for  a much wider range of business," said Ian McCurry, Managing Director of GPS.(pictured on the right, with Norman McNellis, Xerox: centre and Johnny Sewell GPS: left)
"Although we are Northern Ireland’s second biggest commercial printing company, until recently we have exclusively had a litho print offering. However, with the needs of customers changing all the time, now felt like the right moment to invest in this technology. The Colour 1000 press not only allows us to take on more work, but to also produce high quality ISO Colour 12647 proofs, which is vital for the continued success of our expanding litho business.  We are excited that we are the only commercial printing company in Northern Ireland to be in a position to offer such a complete litho and digital service.”
Although in operation for over 215 years, the investment marks GPS 100th anniversary as an incorporated company. To mark the occasion, GPS has also unveiled a new corporate identity and website as well as launching its own web-to-print service called PrintStore, which allows customers to submit and print jobs online.
GPS is using its Xerox Colour 1000 press to consolidate its existing customer base and to expand into new markets. The company is now producing variable data and short run print jobs, work that was previously turned away or outsourced. It is producing a range of material that includes the usual leaflets, posters, invitations and business cards that you would expect but has already carved out a niche in large multipage saddlestitched, wiro and perfect bound books for a range of customers that include financial services and pharmaceutical sectors, design agencies, and the public sector.
"This is a prime example of the way we can help our new customers grow their print volumes using digital print,"said Norman McNellis, Business Manager, Graphic Arts, Xerox Ireland. "Many commercial printers are investing in digital print to take their businesses into new markets and the potential return on investment is enormous.”
“As we work with these businesses to develop and maximise the use of their digital equipment, we expect them to find that more of their customers will choose to work with them because of the high quality print that Xerox equipment delivers. In a relatively short space of time GPS has grown to become one of Xerox’s largest and busiest customers in the graphic communications sector in Northern Ireland.”

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